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ABOUT US
The Cultural Economy Development Agency (CENDANA) was officially launched by the Honourable Prime Minister of Malaysia Dato’ Sri Mohd Najib Tun Abdul Razak on 6 September 2017.
CENDANA is trying to bring about an upheaval of the cultural economy across all fronts starting off in the Klang Valley. There are plans to improve circumstances for individual artists and arts groups but also, on a larger scale, to refine existing policies in the government and to make investment in the arts more attractive to large corporations. Research will be continuously conducted to deal with problems and make adjustments. This undertaking requires CENDANA to work closely with people within the cultural economy.

We are governed by an Executive Committee Advisory Panel (ECAP) whose role is to oversee the development and implementation of CENDANA’s overall strategy, ensure we are on the right track, and make recommendations as necessary.

CENDANA has an Industry Advisory Panel, and the International Advisory Panel. Our International panel helps us strategically place Malaysia on the global stage: it advises us on policy and programmes; keeps us abreast on international best practices; and strengthens our worldwide networks for exporting Malaysian arts and culture. On the local front, industry experts have been selected to provide independent counsel on a wide range of art and cultural activities — working with us on the strategic direction of wider cultural policies; further raising the profile of Malaysian arts and culture; and helping to form the identity of Malaysia as an arts destination.
VISION
For Malaysia to be home to a vibrant and inspiring creative economy, and one that can be proudly shared with all Malaysians.
MISSION
 Develop the arts and culture sector within the creative industry.
ROLE OF COMMITTEE MEMBERS
OVERSEE
Oversee the development and implementation of corporate strategy.

MONITOR

Undertake high-level monitoring to ensure delivery of Cendana’s goals 

RECOMMEND

Make major recommendations to Cendana within delegated powers, and to approve further delegations as appropriate 

executive advisory committee members

YBHG. DATUK SERI AHMAD FARID RIDZUAN 

Communications Advisor to the Prime Minister 

JOHAN ISHAK

CEO, Media Prima TV Networks

IZAN SATRINA MOHD SALLEHUDDIN

Founding CEO, CENDANA 

PUAN SHAHIRA AHMED BAZARI

Managing Director, Hasanah Foundation 

YBHG. DATIN AZALINA ADHAM

COO, Bursa Malaysia 

YBHG. DATO’ KHAIRUL ANWAR SALLEH

Vice President, Malay Language Business, ASTRO 

ROLE OF INDUSTRY ADVISORY PANEL

The Industry Advisory Panel provides independent advice and recommendations on a wide range of arts and culture activities that includes:
ELEVATING
Elevating the profile of Malaysian arts and culture to stakeholders and the public 

GUIDANCE

Provide guidance in building the identity of Malaysia as an arts destination for tourism and industry.

ADVISORY

Provide advice on the strategic direction of wider cultural policy and strategy. 

INDUSTRY ADVISORY PANEL

performing arts

BERNARD GOH

Founder & Artistic Director
HANDS Percussion 

crafts

NORI ABDULLAH 

Chairman Yayasan Budi Penyayang,
Founding Partner Kitakita 

music

RAHUL KUKREJA 

Director/ Artist
The Livescape Group/ One Buck Short 

visual arts

NUR HANIM KHAIRUDDIN 

Artist and Curator 

culture

PAULINE FAN 

Managing Director
Seni Pusaka 

alternative spaces

MOHD JAYZUAN

Founder
Rumah Khizanat 

arts education

JANET PILLAI

Founder
Arts Ed Penang 

heritage

ELIZABETH CARDOSA 

Vice President
Badan Warisan Malaysia

market

JOE SIDEK

Festival Director
George Town Festival, Butterworth and
Rainforest Fringe Festivals 

LITERATURE

UMAPAGAN AMPIKAIPAKAN 

Producer & Presenter/ Festival Director 
BFM 89.9/ Cooler Lumpur Festival  

ROLE OF INTERNATIONAL INDUSTRY ADVISORY PANEL

The Industry Advisory Panel provides a global outlook on how to accelerate our vision and mission through:

ADVISE

Advises on policy and and programmes

RECOMMENDations

 Provides recommendations on international best practices

access

Strengthens international network access for arts and culture export
Copyright © 2017 Cultural Economy Development Agency (CENDANA) | Terms of Service 
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