CENDANA will review and refine existing policies and frameworks, and advocate for sustainability of efforts to develop Malaysia’s cultural economy. This entails taking a data and evidence-based approach to outline a 5-year plan, in collaboration with public and private stakeholders.
The contributions of arts and culture to the economy in terms of total value added and employment will also be tracked and measured. Existing policies will be reviewed and tightened, with the National Cultural Responsibility Funding Policy as a significant proposal.
The first few years of CENDANA's work will be spent on seed-projects and setting up task forces and systems that will implement the plans laid out in the KL as a Cultural and Creative City report.
On the ground, a first round of the Arts Funding Programme will be rolled out near the end of 2017.
By the fifth year, local economies should already see some stimulation from cultural activities. Stronger talent should be available and retainable, with jobs being created within the economy and its ancillary businesses.
These efforts will initially be concentrated in Klang Valley, positioning it as a cultural destination, and increasing domestic international visibility.