Year One In Review
Established on 1 June 2017, the Cultural Economy Development Agency (CENDANA) is an arts development organisation that develops and promotes Malaysia’s cultural economy. CENDANA is a ground-up effort that advocates and uplifts the cultural ecosystem.
CENDANA’s role is to:
CENDANA also serves as an advocate for policy change to spur the growth of the industry.
CENDANA aspires to elevate Malaysian arts, and to showcase its diverse beauty on the local, regional and international stage, and to nurture the arts community so that it remains vibrant and sustainable.
CENDANA is the much-needed conduit between practitioners, regulating bodies, private investors, businesses, policymakers and consumers. To ensure that arts and culture transforms into a true cultural economic driver.
A total of 1,719 Industry Players Upskilled
More than 350,000 People Reached
CENDANA's Data Collection
In a year, CENDANA collects and analyses a considerable amount of data, collated both internally and externally. Collecting data is a way of making sure that we achieve all of our key performance indicators, as well as a commitment to practicing accountability and transparency.
As an organisation, we constantly search for new ways to present our data so it does not just look good but it also makes sense. We believe that data collection can help us assess better on what we can improve on, and establish an indispensable value for arts and culture as well as monitor the impact of our investments.
So, how does CENDANA collect data?
With CENDANA, data is collected on a regular basis.
Upon completion of every strategic and tactical effort,
all beneficiaries, partners, etc. are required to submit a post-mortem/post-event report;
They are also required to complete an economic survey online.
The data collected is then analysed, evaluated, and translated based on international principles and methodologies for the purposes of reporting.
Building an ecosystem doesn’t happen overnight.
Below is a timeline of activities that CENDANA carried out in its first year of operation.
2017
June
2017
July 2017
27th
27th
Aug
2017
19th - 20th
Sept
2017
6th
8th - 10th
14th - 15th
16th - 17th
23rd - 24th
Oct
2017
21st - 22nd
24th
Nov
2017
1st
4th
7th -
8th
11th - 12th
16th
16th - 17th
25th
Dec
2017
1st -
2nd
4th
8th
8th
12th - 13th
14th
16th
30th - 31st
2018
Jan
2018
4th
20th - 21st
21st
Feb
2018
6th - 10th
7th
8th
9th
10th
10th - 11th
19th - 23rd
21st
Mar
2018
17th - 1st April
24th - 25th
Apr
2018
4th
8th
12th
21st - 22nd
24th
25th
May
2018
5th - 7th
6th
12th - 13th
24th - 25th
June
2018
12th
24th - 25th
Overview of performance to date (January - June 2018)
44 arts activities/events supported by CENDANA
121 industry players upskilled as a result of support from CENDANA
KL as a Cultural and Creative City Report endorsed by MyCreative Venture Sdn Bhd's Board of Directors on 16 March 2018
Value of economic multiplier from CENDANA's funding
- to be ascertained end of 2018
Kuala Lumpur as a Cultural and Creative City Report – This report is an evidential analysis of the cultural and creative economy of Kuala Lumpur and the Klang Valley, with a proposed action plan to establish it as an internationally-recognised creative city.
This project was initiated by ThinkCity and British Council Malaysia. Following that, other public and private partners participated, and this included CENDANA, the Ministry of Communications and Multimedia (KKMM), Hasanah Foundation, Yayasan Sime Darby, and MyCreative Ventures.
It was undertaken by a consortium comprising My Performing Arts Agency (MyPAA), Frost & Sullivan Malaysia, and Tom Fleming Creative Consultancy, a leading international expert on the cultural and creative economy. It was initiated in recognition of Kuala Lumpur’s immense potential for development and growth in this sector. Click here to read the report.