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IZAN SATRINA MOHD SALLEHUDDIN

Izan Satrina Mohd Sallehuddin is the founder of Cultural Economy Development Agency (CENDANA). Prior to setting up CENDANA, Izan led one of Malaysia’s leading cultural and creative industries development organisations. 

Over the course of her professional career, Izan managed the marketing initiatives and stakeholders’ engagement for Singapore Tourism Board (STB), and headed Enfiniti Vision Media, the award-winning producers of Malaysian hit musicals.

Izan played a pivotal role in various industry development committees, including:- 

  • Former Board of Director and The KL Biennale Committee for the National Visual Arts Gallery 
  • Performing Arts Committee for the National Creative Industry Policy 
  • The catalyst, committee observer and facilitator for The Royal Arts Gala Fund Selection Panel.

She also serves on the evaluation panel for the INXO Arts Fund, and currently is the council member of the Global Entrepreneurship Movement and Arts, Live Festival and Events Association (ALIFE).

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