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Izan Satrina Mohd Sallehuddin is the founder of CENDANA. Prior to CENDANA, Izan led My Performing Arts Agency (MyPAA), one of Malaysia’s leading cultural and creative industries development partners.

Prior to MyPAA, Izan managed the marketing efforts and stakeholders’ engagement for Singapore Tourism Board (STB), and headed Enfiniti Vision Media, the award-winning producers of Malaysian hit musicals.

Izan serves on various industry development committees and is part of the KL Biennale Committee for the National Visual Arts Gallery, Performing Arts Committee for the National Creative Industry Policy, as well as the catalyst, committee observer and facilitator for The Royal Arts Gala Fund Selection Panel. She also serves on the evaluation panel of the INXO Arts Fund and is a council member to the Global Entrepreneurship Movement.

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