CENDANA’s Funding Programme: Sponsorship (“Programme”) is introduced to provide funds and financial assistance, in the form of sponsorship to individual(s), duly incorporated and registered companies, associations or societies in Malaysia.The Programme is a separate funding platform that complements CENDANA’s existing funding programmes like the Emerging Artists Incubation Funding Programme, Mobility Funding Programme and others. All sponsorships are assessed and awarded through a highly-competitive joint evaluation process by the Grant Manager, Sector Engagement Management Team, CEO and Industry Advisory Panel of CENDANA before being presented to the Group CEO, Chairman or Executive Advisory Committee for approval.