CENDANA'S 2018 Budget Statement

Published on 27 October 2017

  1. “The arts provide us with transformational experiences, and the means to better understand both ourselves and the world around us. We believe a holistic and strategic multi-stakeholder approach in the arts will enable the growth of the amazing work our arts and culture community produces daily, contributing to the vibrancy of our cities and to the nation’s economic output. We are very excited with the Honourable Prime Minister, Dato’ Sri Mohd Najib Tun Abdul Razak’s commitment in recognising arts and culture as the nation’s asset and we will continue to work hard in advancing the power of the arts along with the Government of Malaysia, corporates and the art communities.” commented Izan Satrina Dato’ Mohd Sallehuddin, Founding CEO of CENDANA. 
  2. In 2016, the Klang Valley creative industries (inclusive of the cultural sector) contributed RM8.99 billion to the country, accounting for 2% to the Klang Valley economy and with 71,342 jobs. The Klang Valley cultural industries accounts for RM1.67 billion in revenue and more than 41,243 jobs, contributing 0.36% to the Klang Valley economy.1 
  3. The cultural industries in developed countries currently contributes 3%-6.9% to their nation’s economy. This is the market and potential of which Malaysia can leverage on and optimise to complete Malaysia’s transformation. 
  4. CENDANA envisions a vibrant, sustainable and ambitious cultural economy for Malaysia of which, also provides an opportunity for everyone to engage in diverse arts and cultural experiences. CENDANA kicked off this year with a seed allocation announced in the 2017 Budget, focussing on performing arts, visual arts and independent music in small, medium (<500 pax) and public spaces in Klang Valley. Strategic development is done via: 
    • Energising the arts: stimulating the demand for Malaysian arts from the wider audience and from the trade (festival director, curators and more). For e.g. school holidays marketing campaign to get the wider audience attending arts activities. 
    • Empowering communities: increasing opportunities for success for the arts and cultural communities in addition to increasing their quality of work. For e.g. funding programmes, mentorship opportunities and more. 
    • Reorganising structure: advocating and lobbying for better policies and frameworks that will enable the growth of the cultural sector. 
  5. The announcement in the 2018 National Budget regarding additional allocation to CENDANA, amplifies the Government of Malaysia’s efforts in further promoting the growth of the cultural economy beyond Klang Valley, thus maximising the country’s economic potential via arts and culture in addition to rehabilitating and nurturing the soul of our nation. 
  6. These efforts will not only benefit Kuala Lumpur communities and projects such as the upcoming development of Bandar Malaysia, TRX, Vision Valley, River of Life, but also enhance the cultural landscape of the entire country.

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