CENDANA Launches the Kuala Lumpur Cultural and Creative City Report with Art in the City!
KUALA LUMPUR: The Cultural Economy Development Agency (CENDANA) along with the Minister of Communications and Multimedia Malaysia (KKMM), YB Datuk Seri Dr. Salleh Said Keruak, launched the Kuala Lumpur as a Creative and Cultural City report and Art in the City on February 7th, 2018. 
  • Listing Gallery, Bursa Malaysia

  • Representatives from CENDANA, KKMM, Yayasan Hasanah, Yayasan Sime Darby, Think City, My Creative Ventures, and British Council Malaysia, My Performing Arts Agency, Frost & Sullivan Malaysia, and Tom Fleming Crea
  • Festival Director of the George Town Festival, Butterworth and Rainforest Fringe Festivals, Joe Sidek and Founding CEO of CENDANA, Izan Satrina Dato Mohd Sallehuddin
  • Managing Director of Hasanah Foundation PUAN SHAHIRA AHMED BAZARI with event attendees

  • Minister of Communications and Multimedia Malaysia, YB Datuk Seri Dr. Salleh Said Keruak

  • Izan Satrina Dato Mohd Sallehuddin presents YB Datuk Seri DR Salleh Said Keruak with a painting by Malaysian visual artist Tsa Meera
Like a godsend buy one free one announcement the art community has been waiting for, the Kuala Lumpur as a Creative and Cultural City report outlines how arts and culture will develop in Malaysia over the next five years and Art in the City is a collaborative outdoor art display that will give Malaysian artists a chance to show off their work prominently on buildings in downtown Kuala Lumpur.

The launch brought together government officials, corporates, and people from the arts community at the Listing Gallery in Bursa Malaysia all in the name of Malaysian arts and culture. It was incredible seeing so many people from different sectors joining forces to support the arts!

An awesome performance by contemporary dancer, Suhaili Micheline accompanied by the Nadir band and singer songwriter, Bihzhu amazed the crowd.

The mix of modern dancing and unique music inspired by traditional Malaysian elements perfectly showcased the types of arts that are backed by the announcements that were being made.
The report details CENDANA’s vision for Kuala Lumpur to be among the top 10 internationally recognised creative cities and to create 125,000 jobs in the creative industry by 2022. This is great news for Malaysians as these new jobs include several facets of the creative industry, such as audiovisual & digital; design, fashion, textiles; crafts; music performing arts, visual arts; museum, archive heritage & restoration; literature & publishing.
These new jobs should ease the job hunt for Malaysians, as well as stimulate the economy. So you no longer have to worry about your parents kacau-ing you and saying things like “What are you going work as lah?”, “You’re gonna make any money, meh?”, or “Got other jobs, what!”.
Highlighting ‘5 Cultural & Creative Economy Building Blocks’: Creative & Cultural Education, Creative Hubs & Infrastructure, Nurturing the Market, Business Support & Investment, and Creative Place-Making; the report should create opportunities for young people to practice their artistic skills earlier and be more successful throughout their career. Best, kan?
CENDANA is driven by 3 strategic goals: Energising the Arts, Empowering Communities, and Reorganising the Structure. They’re like a superhero who wants to help local artist grow with their super powers!
  • Performance by Suhaili Micheline with the NADIR band and BIHZHU
  • CENDANA Founding CEO Izan Satrina Dato Mohd Sallehuddin with member of the CENDANA Industry Advisory Panel
Announced in response to the report, Art in the City showcases contributions by local artists from across Malaysia prominently on buildings in downtown Kuala Lumpur. This is the second arts programme CENDANA has launched since its conception. Early last month, the agency announced their Emerging Artist Incubation Funding Programme to support the creation, adaptation or re-development of distinctive artistic content that engages audiences in Malaysia and abroad with up to RM 30,000 awarded to successful applicants.

Malaysian visual artists who want to be featured on Kuala Lumpur’s buildings may submit their artworks to Art in the City in the form of paintings, photographs and visual designs that contain relevance to Malaysia. Submission closes on Friday, March 9th, 2018.

A copy of the KL as a Cultural & Creative City Report and details regarding Art In The City can be found at www.cendana.com.my.
Images: Aqqashah Rahim 
Written by: Sara Nabila Harris
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