ACE Bootcamp Indie Music Edition Programme
Day 1
Time
Focus
Description
Speaker
10:15am
Hi. My Name is...
An ice breaker to get to know your peers and fellow industry participants.
CENDANA
Brian Johnson Lowe
10:30am
Overview of The Music Business in Malaysia
The music industry is in a constant evolution. Trying to figure out how to effectively transition your passion in music into a viable business is challenging, especially when you don’t know where to start.

This session will provide an overview of the music industry in Malaysia. Know who is responsible for what and how things are done, what are their advantages and disadvantages and some key insights on how to approach it end to end.
Datuk Ahmad Izham Omar
CEO, Primeworks Studios
11:30am
You need more than a hit song!
Artists and managers now have more tools at their disposal than ever before. Anyone can use social media to address a potentially huge audience. Yet, it is more difficult than ever to get the attention of your target audience.

Learn tips and tricks on how to effectively execute marketing and promotion strategies so that more people will get to know you and your music.
Prashan Chitty Managing Director, XENO Entertainment
13:00pm
Lunch Break


14:00pm
Tour like a pro
The reality is, much of the money is now in live performance. While it may be easy to organise an event in your home town, building a loyal fan base means you need to tour regularly and effectively. There aren’t any guides out there as to how to achieve this, both locally and internationally, so learn as much as you can from the most notable tour managers in Malaysia.
Rahul Kukreja
Director, The Bee

Jennifer Thompson
Managing Director,
J TWO | Entertainment
16:30pm
End of Day 1


Day 2
Time
Focus
Description
Speaker
10:30am
Craft Your Business Plan - Get Creative
Yes, it is! But you can’t afford to jump into it without a plan. The music industry is after all a business. It’s important to know where you fit in, and how to craft a business that sustains you while you pursue your dream with passion.

Learn how to formulate a business plan that works for you, and how to implement it for the long run.
Jennifer Thompson
Managing Director,
J TWO | Entertainment
13:00pm
Lunch Break


14:00pm
Yes, it’s real!
If only you had opportunity to hear how others started their journey in the music industry and how they managed to become a household name. You can too.

Join this session for a rare insight on how these artists started their journey, how to get to where they are today and what they think is in store in the future.
Darren Teh

Raja Nazrin Shah

Takahara Suiko

Zameara

Moderator: Brian Johnson Lowe
16:00pm
Registration for Mixer


16:30pm
Mixer + Showcase
Time to mingle with music heavyweights, music festival directors, publishers, producers and listen to some good Malaysian music!

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