ACE Bootcamp Indie Music Edition Programme
Day 1
Time
Focus
Description
10:15amHi. My Name is…
An ice breaker to get to know your peers and fellow industry participants.
10:30amOverview of The Music Business in Malaysia
The music industry is in a constant evolution. Trying to figure out how to effectively transition your passion in music into a viable business is challenging, especially when you don’t know where to start.

This session will provide an overview of the music industry in Malaysia. Know who is responsible for what and how things are done, what are their advantages and disadvantages and some key insights on how to approach it end to end.
11:30amYou need more than a hit song!
Artists and managers now have more tools at their disposal than ever before. Anyone can use social media to address a potentially huge audience. Yet, it is more difficult than ever to get the attention of your target audience.

Learn tips and tricks on how to effectively execute marketing and promotion strategies so that more people will get to know you and your music.
13:00pmLunch Break
14:00pmTour like a pro
The reality is, much of the money is now in live performance. While it may be easy to organise an event in your home town, building a loyal fan base means you need to tour regularly and effectively. There aren’t any guides out there as to how to achieve this, both locally and internationally, so learn as much as you can from the most notable tour managers in Malaysia.
16:30pmEnd of Day 1
Day 2
Time
Focus
Description
10:30amIs It possible to make a living in the Malaysian music industry?
Yes, it is! But you can’t afford to jump into it without a plan. The music industry is after all a business. It’s important to know where you fit in, and how to craft a business that sustains you while you pursue your dream with passion.

Learn how to formulate a business plan that works for you, and how to implement it for the long run.
13:00pmLunch Break

14:00pmYes, it’s real!
(Real life examples)
If only you had opportunity to hear how others started their journey in the music industry and how they managed to become a household name. You can too.

Join this session for a rare insight on how these artists started their journey, how to get to where they are today and what they think is in store in the future.
16:00pmEnd of Day 2Time to mingle with music heavyweights, music festival directors, publishers, producers and listen to some good Malaysian music!
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